YEAR · 2022 to 2026
A collection of works created over the past few years for the Carnival of Ivrea, a celebration where history, rebellion, and collective identity intertwine. Rooted in medieval tradition, the Carnival carries the memory of a people rising against tyranny, inspired by the legend of Violetta, the miller's daughter who refused to submit to the ius primae noctis — the alleged feudal right allowing a lord to claim a bride on her wedding night. Her defiance became the spark of a revolt, a story that still echoes through the streets of Ivrea today.
When Carnival arrives, the city's rebellious spirit awakens once more. History becomes ritual, the streets turn into a battlefield, and generations gather to keep an ancient flame alive. Over the years, this world has become a space for my own creative exploration, allowing me to grow both personally and artistically through independent work and collaborations, experiment with different forms of design and print, and become part of a collective bound by a shared passion.
CREATIVE DIRECTION AND MOODBOARD:
the art of rebellion
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Here is a collection of works created over the years for the Goodbellas, a group belonging to the Aranceri della Morte, one of the historic orange-throwing teams of the Ivrea Carnival. Working alongside them has given me the opportunity to explore the tangible side of design, bringing ideas to life through patches, scratch cards, hoodies, and T-shirts. What made this collaboration particularly special was the people behind it: a group brimming with imagination, unexpected ideas, and an enthusiasm that made every project feel like a new possibility. They entrusted me with the task of translating their visions into something real — something to be held, worn, shared, and carried into the streets. A reminder that sometimes the most meaningful creations emerge when different minds meet and begin dreaming together.
This final collection gathers personal works and collaborations inspired by the Carnival of Ivrea, including illustrated pieces that attempt to capture the soul of these extraordinary days. Beyond the colours, the battle, and the spectacle lies something harder to define: the anticipation before the first orange is thrown, the voices echoing through familiar streets, the hands that reach out, and the hearts that return year after year. Through these illustrations, I wanted to preserve fragments of what Carnival means to us — its intensity, its sense of belonging, and the emotions that linger long after the streets have fallen silent. Little pieces of a shared memory, holding the spirit of a tradition that cannot simply be witnessed, but must be felt, lived, and carried within.
These two concepts were developed as proposals for the 2026 visual identity competition of the Aranceri della Morte. Two different interpretations of the same spirit, each exploring its symbols through a distinct visual language.
The first unfolds as a journey, reimagining Death not as a terrifying presence, but as a figure of taxation — a collector moving quietly between worlds. Each printed element, from registration tickets to flags, reveals a fragment of its story. The journey begins with the hands and the heart, symbols of the devotion that binds people to Carnival, gradually unveiling the figure in its entirety as the days leading to the Battle draw near. Piece by piece, the identity comes to life, until the final image emerges like a presence that has been waiting all along.
The second proposal takes a more graphic approach, exploring the relationship between letters and imagery. Typography becomes a visual playground, where shapes, symbols, and words intertwine to create a bold and distinctive identity. Rather than telling a story through a gradual reveal, this concept invites the viewer to discover meaning through contrasts, compositions, and the unexpected dialogue between text and image.
